Client ········· Dinástia Festival (production company)
Art direction & graphic design ······ Ivan Vasilev
Medium ········· Print & Web
Published ······ Feb 2015
Language ······· Portuguese

I was tasked with designing the identity and visual communication for a newly established junior circus competition called "The Hoops." Drawing inspiration from the timeless charm of Charlie Chaplin's classic film "The Circus" (1928), the visual concept for "The Hoops" is intricately woven around the evocative melody of the song "Swing Little Girl."

Informed by the whimsical imagery and playful spirit of Chaplin's cinematic masterpiece, the design elements echo the nostalgic allure of a bygone era, inviting participants and spectators alike into a world of enchantment and wonder. With meticulous attention to detail and a keen eye for capturing the essence of youthful exuberance, the visual identity of "The Hoops" seeks to encapsulate the magic of the circus while paying homage to its rich heritage.

︎    ivan vasilev © 2012